Every organisation requires skilled sales and marketing managers to handle product or service promotion activities through various strategies. MBA (Master of Business Administration) is a diverse course with various specialisations. Related to the field of marketing and sales, MBA in Sales and Marketing Management is a popular MBA specialisation that provides knowledge about consumer behaviour and product/service promotion. Read ahead to learn more about MBA in Sales and Marketing in detail below.
What is MBA in Sales and Marketing?
MBA course in Sales and Marketing is a two-year postgraduate management course that focuses on planning, operating, managing, controlling, and staffing sales and marketing activities. It helps students understand consumer behaviour and imparts the skills needed to sell a product or service to the end consumer. With ample scope for flexibility, the course can be pursued in full-time, part-time, online and distance learning modes.
MBA in Sales and Marketing in India: Key Details
Some of the critical details about an MBA in Sales and Marketing in India are as follows:
- Full form: Master of Business Administration in Sales and Marketing
- Level: Postgraduate
- Duration: Two years
- Types: Full-time MBA, Part-time MBA, Online MBA, Distance MBA
- Admission: Entrance Exam/ Merit-based
- Entrance exams: CAT (Common Admission Test), XAT (Xavier’s Aptitude Test), MAT (Management Aptitude Test), SNAP (Symbiosis National Aptitude Test), etc.
- Eligibility criteria: Candidates must have graduated with a minimum of 50% marks from a recognised university
- Best college for MBA in Sales and Marketing: IIT Delhi, IIT Madras, Christ University, IIM Ranchi, NMIMS, etc.
- Average course fees: INR 2-8 lakhs
- Job Prospects: Sales and Marketing Manager, Area Sales Manager, Retail Sales Associate, Frontline Executive, Senior Sales Executive, etc.
- MBA in Sales and Marketing Salary: INR 2-10 lakhs per annum
What is the Scope of Doing an MBA in Sales and Marketing?
Pursuing MBA in Sales and Marketing is a rewarding career choice due to the growing demand for more skilled managers in different industries. With a wide scope after doing MBA in Sales and Marketing, you can opt for jobs in the private and government sectors in various fields such as banking, retail, research, etc. and get a lucrative salary package. The average salary for an MBA graduate in Sales and Marketing is between INR 2-10 lakhs per annum, which increases with experience.
MBA in Sales and Marketing: Eligibility Criteria
MBA in Sales and Marketing colleges may have varying eligibility criteria for the course. But the common eligibility requirements are as follows:
- Candidates must have graduated from a recognised university in any stream with a minimum of 50% marks
- The minimum marks for the reserved category is 45%.
- Many colleges consider candidates’ scores in the relevant entrance exams for MBA admissions.
MBA in Sales and Marketing: Admissions
Admission to the MBA in Sales and Marketing course is based on your score in the entrance exam, personal interview and group discussion rounds, or your academic score in the bachelor’s degree. Hence, it is crucial to research the admission procedures of different colleges before applying.
The common entrance exams for MBA include CAT (Common Admission Test), XAT (Xavier’s Aptitude Test), MAT (Management Aptitude Test), SNAP (Symbiosis National Aptitude Test), etc.
MBA in Sales and Marketing: Subjects
MBA course in Sales and Marketing comprises the following subjects:
- Operation Supervision
- Brand and Consumer Insight Strategy
- Digital Marketing
- Marketing Management
- New Product Strategy, Branding, and Marketing
- Social Media Management
- Forecasting and Marketing Strategy
- Salesforce Management
MBA in Sales and Marketing: Syllabus
The MBA in Sales and Marketing course duration is two years and is spread over four semesters. The semester-wise MBA Sales and Marketing syllabus is as follows:
MBA in Sales and Marketing: First year
|Semester 1||Semester 2|
|Research Methodology and Statistics||Operations Management|
|Managerial Economics||Organisational Behaviour|
|Financial Accounting and Reporting||Marketing Management|
|Decision Sciences||Corporate Finance|
|Information Systems for Managing Business||Macroeconomic Theory and Practice|
|Management Theory and Practices||Human Resource Management|
MBA in Sales and Marketing: Second year
|Semester 3||Semester 4|
|Strategic Management||Personality Development Lab|
|Business Communication-I||Business Communication-II|
|Entrepreneurship Management||International Business and Business Ethics|
|Software Lab||Project Management|
|Summer Training Evaluation||Capstone Project|
Best MBA Colleges for Sales and Marketing in India
Before pursuing the course, you must research the top MBA colleges in India to make the best choice. MBA in Sales and Marketing is offered by many colleges in India. However, some of the best MBA in Sales and Marketing colleges are as follows:
- IIM Lucknow
- IIT Kanpur
- IIM Ranchi
- NMIMS, Mumbai
- IIT Delhi
- Jamia Millia Islamia, Delhi
- IIT Madras
- Great Lakes, Chennai
- Christ University, Bangalore
- Alliance University, Bangalore
- Amity University, Kolkata
- Chandigarh University, Punjab
MBA in Sales and Marketing: Jobs
The scope of MBA in Sales and Marketing is wide, with career opportunities in several industries. With demand in sectors such as banking, retail, e-commerce, research, etc., you can pursue a career in Sales and Marketing after MBA by opting for the following job roles:
|Job Role||Average Salary (per annum)|
|Sales Specialist||INR 13.12 lakhs|
|Area Sales Manager||INR 11.9 lakhs|
|Senior Sales Executive||INR 5.23 lakhs|
|Sales and Marketing Manager||INR 4.9 lakhs|
|Frontline Executive||INR 9.2 lakhs|
|Retail Sales Associate||INR 1.5 lakhs|
MBA in Sales and Marketing: Top Recruiters
Students who have done MBA in Sales and Marketing are hired by companies at lucrative salaries. Some of the top recruiters of MBA graduates are:
- JP Morgan
- Hindustan Unilever
With an extensive MBA in Sales and Marketing scope and a lucrative salary package in India, pursuing a career in this field can provide you with a plethora of growth opportunities. But before deciding to pursue the course, you must research the best college for MBA in Sales and Marketing in India, its admission process and eligibility criteria to avoid hassles.
Sunstone will help you choose the best college to ensure your success. In association with 50+ leading Indian institutions, Sunstone provides industry-curated training to help you become job-ready from Day 1!