Home Tech Five Pointers for Improving Google Ads Campaigns

Five Pointers for Improving Google Ads Campaigns

by Conor Adan

Google Ads campaigns are a huge part of online marketing. The key to success is getting the most clicks for your advertising dollars. These tips will help you optimize your campaign, track conversions, and optimize your ad copy.

Regular account maintenance

One of the keys to a successful Google Ads campaign is regularly auditing your account. This will help you determine optimization opportunities. You can also check your ads with a tool like Google’s Ads Grader. All changes to your account will affect your other accounts.

Keyword bidding

Keyword bidding is one of the most important aspects of Google Ads campaigns. It determines whether your ad will be displayed when people search for keywords. You can find out your competition’s keyword bidding strategies using SEMrush tools. They show their average costs per keyword.

Bid on your keywords according to your budget. Don’t overspend. The maximum bid you can afford to pay per click can change. Changing your bid can help you to get more clicks without exceeding your daily budget. Also, it is advisable to set a maximum cost-per-click (CPC) limit to avoid paying too much. A good starting point for this is $3.

Using PPC campaigns can provide powerful insights into your customers’ search habits. As a result, you can develop a better SEO strategy. In addition, PPC campaigns can help identify relevant keywords. For instance, you should use keywords that customers are using to search for products or services.

Conversion Tracking

Google Ads allows you to track conversions in a variety of ways. For example, in the campaign settings, you can choose a conversion source (the page your ad appears on) and a conversion window. This window will show you how long it took for a visitor to complete a specific action, such as clicking on a link.

Setting up conversion tracking in Google Ads is easy and does not require any HTML coding knowledge. Just sign into your Google Ads account and click on the Tools and Settings button in the top right-hand corner. Choose Measurement and Conversions. Once you’ve done this, click on the Conversions tab and select ‘Conversions.’ Next, select the conversion action you’d like to track. For example, if a visitor clicks a link on your site and fills out a form, it’s a conversion.

Optimizing Your Ad

One key step in optimizing your Google Ads campaign is reducing your cost per click (CPC). A high CPC rate drains a large portion of your ad budget when running a Google Ads campaign. Your CPC rate depends on several factors, including your bid strategy, Ad Rank, and Ad Quality Score. Ad quality score is a metric that measures how relevant your ad and landing page are to potential customers. You can lower your CPC by increasing your quality score or switching to a long-tail keyword. Once you’ve optimized these three factors, you can adjust your ad bidding strategy to make it more effective.

While the task of optimizing your Google Ads campaign is easier said than done, it’s far from impossible. However, with a little effort, you can reap the benefits of your campaign.


Testing Google Ads campaigns is a great way to get immediate feedback on the performance of a campaign. AdWords automatically collects and analyzes data, so it’s easy to see how certain changes affect your results. You can use A/B testing to ask specific questions to your audience and determine which changes are most effective. This process removes the guesswork and guesstimation from ad optimization.

To avoid testing something that doesn’t perform well, use a Google Ads calendar and labels to keep track of your testing. You can also limit the number of tests you run to a single version. By limiting the number of variants, you can make sure to get enough impressions to see which ads work best. Also, make sure to use the Ad Rotation feature, which controls the percentage of impressions served to each variant. This will help you determine which adverts are generating the most search impressions.

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